Building your allies is the most crucial part of the success of any business. You are known by the people you surround yourself with. The network you build helps you build connections with people who support your endeavors.
- Networking helps entrepreneurs and business people attract lucrative opportunities to sell their services and connect with someone who shares the same mindset as you. Here are certain things I learned in my years of work about Networking.
- Go crazy when it comes to offline connections- It sounds a bit vague but capitalize on the number of people you meet in events, dealer meets, conferences, and social gatherings. Never shy away from marketing your brand and selling your core services.
- Do not sell yourself short- Be confident in your abilities and firmly hold your ground. The way you showcase yourself and your business to the world is the lens others would view you through.
- Be concise and clear in your communication- Apart from being confident, it is very important to articulate your thoughts. You should speak less and yet be concrete with the message you want to deliver. Make a good elevator pitch and do not beat around the bush.
- Do not overpromise- Never make commitments about something you cannot fulfill or execute. Your motto should be to underpromise and overdeliver.
- Build genuine connections- People you are connecting with should know that you are engaging with them for a real purpose and this would mutually benefit both of you. Gaining revenues are important but in the end, people will remember the way you treated them. Always look for building long-term relationships.
Lastly, remember to believe in yourself.
Also Read : Digital marketing for small businesses
Source: timesofindia.indiatimes.com
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